As account lead for Paulina Sanchez, founder of FullFace, an app to help local makeup artists connect with clients based upon specifications provided by clients, I led a team to develop a brand campaign to showcase the app’s committment to diversity and honoring different makeup styles for different skin types. The team and I developed the brand tagline:

“Discover, Customize, Book.”

I largely led the copywriting for this campaign as well as managed PR outreach to Chicago-based and national outlets.